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Public relations efforts, when integrated with an IR program, can be
especially effective. A coordinated IR/PR campaign is the ultimate
corporate communications tool and is the most efficient,
cost-effective and productive method of disseminating critical
information to targeted investors. We not only generate exposure,
we maximize the positive impact of that exposure.
Potential targets for
financial media campaigns include: general business press,
electronic media, promotions and advertising in trade magazines,
industry publications, the consumer press and the Internet. We also
set up events, meetings, tours and other opportunities to personally
communicate our clients' story. FOCUS Partners constantly
monitors the media and industry analyst publications and outsources
to other specialty agencies as needed.
With our
unique combination of skills, experience and contacts, FOCUS
Partners maximizes impact and minimizes costs. This translates
into powerful advantages for our clients.
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