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December 18, 2025

How and When to Use Benchmarks

Benchmarks provide a framework for achieving successful long-term investment results. In this thought piece, we will help you decipher when and how to use, or not use benchmarks.


Once you have codified your risk and return objectives, you will want a system to measure your progress. Thoughtfully selected benchmarks are helpful for understanding portfolio performance over time and are additive to your portfolio construction process. There is a risk that benchmarks can also be overused and even lead to poor decision-making. While return is the objective, long-term investors need to consider costs and taxes as essential to understanding appropriate measures of performance.

Benchmarks and Risk

Risk management should focus on the risk of permanent loss of capital, portfolio drawdown, and correlation of investments, but too often investors will focus on the risk of underperforming a benchmark, leading to unintended outcomes.

It is rare that investors will consistently outperform a benchmark. When periods of underperformance do arise, this can provide an opportunity for investors to understand the reason. For example, Berkshire Hathaway has experienced an 11-year period of underperformance from 12/2007–06/2018. Berkshire returned 6.8% annualized versus the S&P 500 of 8.3%. Despite this underperformance, Berkshire’s outperformance versus the S&P 500 from 1965-2022 is 19.8% versus 9.9%, an extraordinary track record.1 Berkshire Hathaway shows that longterm out performance includes long periods of underperformance. Patient investors can benefit from the compounding (tax free) of returns in a wellconstructed portfolio.

Buyer Beware

The investment management industry is masterful at presenting performance numbers in the most favorable way. There are a multitude of ways to provide this information. The investor needs to understand why a benchmark was chosen and if it provides a fair comparison. Typically, performance reporting includes footnotes that provide important information in small print. Always take a moment to read the footnotes and understand what they mean.

Net Returns versus Gross Returns

Gross returns should be discounted. Net returns after fees are the only returns that an investor should consider. Returns after tax are even more important but rarely provided as a measure.

Alpha Generation versus Beta

In today’s market, many investors seek inexpensive beta through passive investing. There are plenty of ways to generate alpha (excess return over beta). Alpha generation is the value added by great investment managers and still exists for a discerning investor with patience and access. Here are some examples of asset classes that can provide alpha, venture capital, private equity, small- and mid-cap U.S. and international, country specific allocation, and certain alternative investments.

High Tracking Error

Outperformance, or alpha generation, comes from truly differentiated investing that can cause high tracking error with an index. Tracking error is a measure of fluctuations around an index trend line. Many managers and advisors will avoid the risk of high tracking error because they risk losing clients during periods of underperformance.

Closet Indexing

“Closet indexing” is a common theme in investment management. Managers will seek to “hug” the benchmark in the hopes of marginal improvement versus the benchmark. They will do this by minor over or underweights to sectors that comprise the index, generating low tracking error. The outcome can be a modest under or outperformance with less tax efficiency.

Chasing the Hot Dot

Assessing investment managers’ recent performance often drives decisions. A thoughtful investor will try to discern if the manager was lucky or skillful. The adage “don’t confuse brains with a bull market” is often true; many investors are tempted to chase the hot manager when it is a bull market they are chasing. It is important to understand what drove the successful track record. Was there a clear and repeatable process? What produced the returns? Was it a specific opportunity set combined with appropriate implementation or luck? The most important question: is the good news already priced in?

Is it Better to Be a Contrarian?

Sophisticated investors will often seek great managers when they underperform. This contrarian approach requires looking beyond the badnews and having an appreciation for whether the bad news is already reflected in prices. This can be the best entry point. Your asset manager should be able to discern the difference between chasing the “hot dot” and the great manager who is experiencing a period of underperformance.

Benchmark Agnostic

Benchmark agnostic is a compelling concept but hard to deliver. It supports the notion that benchmarks are overused and underscores the need for good investing. Despite a manager's stated intention, they will be aware of their relative performance.

When to Not Use a Benchmark?

As noted, over reliance on benchmarks can lead to poor decision-making. It can cause investors to get out when patience will be rewarded or stay too long when an investment value proposition has broken down.

2010-2022 was a period in the fixed income market when performance comparisons lead to poor decisions. Federal Reserve policies kept interest rates low for an extended period that did not allow for proper market pricing of fixed income investments. During this time, the Barclays Aggregate Index was extending duration, not by choice, but by the compounding of extremely low rates, 1% or less. In 2010 the duration of the Barclays Aggregate Index was 4.0 years and by 2021 it was 6.3 years. The risk of rising rates on the Barclays Aggregate Index increased by more than 50% over 10 years, meaning it had greater risk if rates were to rise.2

An alternative to fixed income over the past decade would have been a portfolio of “cash on cash” investments with low correlation to financial assets. This type of investment has idiosyncratic cash flow characteristics which makes benchmarking hard to do. In this case, an investor might prefer to use a measure of absolute return.

Hedge funds are meant to generate strong returns with lower risk. Over the years the assumption was hedge funds would provide 70% of the S&P 500 return with half the volatility (measured by standard deviation). Over the past 10 years, this has not been the case. One benchmark used to measure hedge fund performance, the HFRI Weighted Composite Index, provided an annualized return of 4.4% over 10 years (ending 03/31/2023) versus 12.2% annualized for the S&P 500 over the same period. This index shows hedge funds providing 36% of S&P 500 returns. In several cases, hedge fund volatility (standard deviation) was closer to the S&P 500 of 16%.2 This comparison shows the risk reward is out of balance and calls into question the investment and the benchmark.

Private Equity Returns and Incentive Fees 

Investors in private equity are drawn by impressive long-term returns. Private equity invests capital over the long-term with many funds returning capital over a 7–12-year time. Investors can benefit from the illiquidity of private equity because it requires a longterm commitment. As a baseline, the investor should expect alpha (excess returns over an index) of at least 5% annualized over an appropriate benchmark as compensation for illiquidity.

When an investor considers private equity investments, there are numerous conventions around fees, carried interest, preferred returns, and hidden expense calculations, that all must be considered. Unfortunately, many private placement memorandums present this information in a way that is not easy to understand. Ask your asset manager to explain the details.

Private equity returns are expressed by internal rate of return (IRR) and multiple on invested capital (MOIC). Private equity managers can manage IRRs to reflect attractive returns. MOIC is a direct measure of how much money the investor has made. Here are two examples to consider: one manager produced an IRR of 20%, had a MOIC of 1.6 times which annualized at 4.3% better than the benchmark. The other manager produced a 9.3% IRR, a 1.2 times MOIC which was 32.4 % better return annualized than the benchmark. IRR is dependent on the time of the capital deployed. The takeaway? If you only saw IRR, you may select the first manager over the second manager. The first manager’s 20% IRR is an attractive number, but the capital was deployed for a short period of time, as reflected in the modest MOIC. The second manager outperformed the benchmark at a time with the sector was performing poorly. The positive return and excess outperformance would indicate that the second manager generated considerably more alpha versus the benchmark.

What Benchmarks to Use?

There are almost as many benchmarks as there are investments. Please speak with your asset manager to determine which are the most appropriate benchmarks for your portfolio.

End Notes: 

1. Berkshire Hathaway Inc. 2022 Annual Report - https://www.berkshirehathaway.com/2022ar/2022ar.pdf
2. Bloomberg 

Disclosures: 

The information provided is educational and general in nature and is not intended to be, nor should it be construed as, specific investment advice. Individuals should seek advice from their wealth advisor or other advisors before undertaking actions in response to the matters discussed. No client or prospective should assume the above information serves as the receipt of, or substitute for, personalized individual advice. 

This reflects the opinions of Focus Partners or its representatives, may contain forward-looking statements, and presents information that may change. Nothing contained in this communication may be relied upon as a guarantee, promise, assurance, or representation as to the future. Past performance does not guarantee future results. Market conditions can vary widely over time, and certain market and economic events having a positive impact on performance may not repeat themselves. Investing involves risk, including, but not limited to, loss of principal. Focus Partners' opinions may change over time due to market conditions and other factors. Numerous representatives of Focus Partners may provide investment philosophies, strategies, or market opinions that vary. The appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives. 

Any index or benchmark shown or discussed is for comparative purposes to establish market conditions. Index returns are unmanaged and do not reflect the deduction of any fees or expenses and assumes the reinvestment of dividends and other income. You cannot invest directly in an index.

Although recently updated, it originally was authored in September 2023– before The Colony Group, LLC changed its name to Focus Partners. This is prepared using third party sources considered to be reliable; however, accuracy or completeness cannot be guaranteed. The information provided will not be updated any time after the date of publication. 

Services are offered through Focus Partners Wealth, LLC (“Focus Partners”), an SEC registered investment adviser with offices throughout the country. Registration with the SEC does not imply a certain level of skill or training and does not imply that the SEC has endorsed or approved the qualifications of Focus Partners or its representatives. Prior to January 2025, Focus Partners was named The Colony Group, LLC. Focus Partners has been part of the Focus Financial Partners partnership since 2011. 

©2025 Focus Partners Wealth, LLC. All rights reserved. RO-25-4802409

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