Education & Insights

Our clients enjoy access to a wealth of our continuously updated insights and educational resources. 

Events

As passionate communicators and educators, we offer a variety of programs for our clients and community.

Curated Providers

Our Lifestyle Services team embodies our mission by finding bespoke, highly qualified partners to be a resource for you every step of the way.

Institutional Services

The impact you make now, and in the future, depends on partnering with a team prepared to help you fulfill your higher mission. Focus Partners Institutional provides high-value solutions from a client-centered team dedicated to fiduciary excellence. Our goal is to be your trusted partner, serving all of your institutional investment needs now, and in the years ahead.

Retirement Plan for Businesses

Retirement plans are an important part of your business. Finding the right fiduciary partner is critical to your success. You've come to the right place, because our team is passionate about our work and fully focused on retirement plans so you can focus more on everything else.

Let's Chat

Milwaukee

Ruben Rivas

Wealth Advisor

11270 W Park Pl, Suite 900
Milwaukee, WI 53224

Ruben Rivas

Services and personalized investment advice are only provided pursuant to an advisory agreement with the client. We do not provide individualized stock recommendations over social media. Be aware that specific investment opportunities shared through WhatsApp are fraudulent.

Ruben Rivas

About Ruben

Ruben works with affluent investors and families, bringing a complete approach to their wealth management needs. He partners with his clients, guiding them through the complex planning and investing landscape and delivering simplicity. 

For Ruben, trust is an essential part of his client relationships. Guiding clients through life’s complexities often means making difficult decisions, and by developing and maintaining that bond of trust, Ruben helps clients make the right decisions for their futures. He is passionate about working together with his clients in long-term, one-on-one relationships, helping them build, preserve, and transfer their wealth.  

Ruben joined Focus Partners Wealth in 2026, having previously worked at Kovitz and Strategic Wealth Partners (SWP). He thinks it’s important to work for a firm that shares his client-first philosophy that is rooted in relationships. Before joining the firm, he worked at U.S. Bancorp Investments and Robert W. Baird & Co. 

A husband and father of three cool kids, Ruben enjoys creating lifelong memories with friends and family, golf, travel, cooking, and sports.

Education and Professional Milestones 
-Marquette University – bachelor’s degree in political science – business and politics 

Contact Us