The Rise of the Retail Investor

The retail investor movement began over a decade ago with the launch of Robinhood. Young and lower income investors were able to trade U.S. equities for $0, paving the way for other custodians to move into this space. Since then, the number of retail investors both domestically and internationally have exploded. While this dynamic brings new opportunities, one thing remains clear: The best approach is to stay disciplined with your well-thought-out financial plan and not be swayed by impulsive trades or social media noise. 

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